One of the key speeches was the presentation of the brand manager of Syktyvkar Plywood Plant Natalia Kolesnikova. She presented the FORMA collection from Lamarty - contemporary decors with expressive textures, reflecting modern trends in furniture and interior design. Additionally, the participants were shown SyPly Design laminated plywood, revealing its functional properties, operational advantages and potential for use in various projects.
As part of the business program, TALISMAN brand manager Dmitry Pegov presented modern solutions for furniture, demonstrating how parts and components can significantly increase the value of the final product.
The practical part was continued by Sergey Alexandrov, head of the International Furniture Consulting Center. He analyzed real cases and shared management tools for custom furniture manufacturers. Particular attention was paid to working in a changing market - the influence of marketplaces, the growth of modular furniture and declining demand, as well as ways to overcome cash gaps and grow business.
The seminar was held in the format of a live dialogue: participants actively participated in the discussion, asked questions and shared their own experiences, which made the meeting especially valuable for the professional community.
