On June 19, the “Safe Corners” forum was held at the Berezka Park Hotel in Chelyabinsk, bringing together around 200 professionals from the furniture industry. The event was organized by Kvadrat, the official dealer of the Syktyvkar Plywood Mill in Chelyabinsk. A cozy lakeside location, a rich program, and lively professional networking made the event memorable and vibrant.
Before the start of the forum, guests were welcomed with interactive zones and prize raffles.
Syktyvkar Plywood Mill presented its current collections from two flagship brands — Lamarty and SyPly. The plant’s brand manager spoke about interiors as a form of self-expression and discussed the design trends currently shaping demand for materials.
Representatives of leading companies — Form Style, LiK, HAFELE, VALMAX, and PEXAY — also shared their cases and expertise. Their presentations covered topics such as distribution, innovations in furniture fittings, and approaches to product promotion. The format of short, 15-minute talks made the forum dynamic and engaging. After the presentations, guests had the opportunity to continue conversations with brand representatives: ask questions, discuss the showcased materials, and leave feedback or suggestions directly at the brand booths.
The forum served as a platform for constructive dialogue between manufacturers and designers, presentation of new solutions, and strengthening of partnerships within the furniture industry.
